BITS Pilani

BITS Pilani: more time to recruit the next generation

For a university of more than 17,000 students, every intake brings another wave of web content. BITS Pilani’s Drupal project puts visual page building within reach of the teams explaining its programs and campus life.

Talk to Sales

See how they did it

BITS Pilani campus courtyard and clock tower — BITS Pilani campus, India.

Sector: Higher Education
Location: India
Platform: Drupal · DXPR Builder

The outcome:
recruitment pages,
ready for the next intake.

Put the next program, open day or admissions campaign online with less production work. Reuse the layout and focus on the students it needs to reach.

17,000+

Students. A new intake to inspire.

A university community spanning campuses, disciplines and thousands of prospective student decisions.

6 hrs

Saved on each campaign page.

Turn a day of page assembly into a two-hour task, leaving more time for recruitment.

Illustrative estimate.

80%

Less routine layout work for IT.

Content owners handle everyday page composition, freeing IT for platform maintenance and improvements.

Illustrative estimate.

The admissions calendar sets the deadline.

A prospective student needs answers while applications are open.

Course choices, entry requirements and campus life all influence that decision. The people with those answers are spread across academic and communications teams; the website has to turn their input into a coherent recruitment story.

When a new course or campaign also means a new layout request, the central web team becomes part of every deadline. Time spent rebuilding pages leaves less time to improve the information students use to choose.

Make the next intake a content update, not another layout project.

Build the layout once.
Use it for the next intake.

DXPR Builder gives a Drupal publishing team a practical starting point: a program page with room for the course, campus images and an application link. Editors can change the content and arrangement directly on the page.

That separates repeatable page production from the work that needs specializt attention. Academics check the course details, communicators sharpen the message, and IT maintains the platform and its permissions.

Current BITS pages illustrate the recruitment content. DXPR records relate to the earlier Drupal project.