Air Canada: airline-scale publishing, evaluated on DXPR
Air Canada Boeing 787-9 (C-FNOE) — photo by BriYYZ, CC BY-SA 2.0, via Wikimedia Commons
- Sector
- Location
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Montreal, Quebec
The outcome:
Canada's flag carrier.
Evaluated on DXPR.
Air Canada's marketing team holds four licensed DXPR users, with buyer contacts on aircanada.ca addresses. What follows is early-stage evidence, disclosed honestly: editor activity on the airline's own Drupal dev host plus a hosted demo snapshot.
4 licenses
Access for an early product evaluation.
The stored license count describes the account’s capacity at this stage.
Drupal fit
Explore a new workflow on the existing stack.
The development environment gives the team a place to assess visual authoring.
Speed
Measure the work a visual editor could remove.
A pilot can compare routine page preparation with the current process.
An airline site that never stands still.
Fares change daily. Schedules shift. Loyalty campaigns launch weekly.
Air Canada publishes across booking, travel planning, flight information, and the Aeroplan loyalty program. Each area carries time-sensitive offers and service updates that marketing teams must ship fast, in both official languages, without breaking the brand.
When every page change waits on a development queue, campaigns slip and content goes stale. The marketing team needs publishing independence with the brand guardrails a national carrier requires.
Campaign speed. Bilingual reach. Brand governance.
Visual editing.
Built for campaign teams.
Air Canada is evaluating DXPR Builder: marketers build and update pages visually inside Drupal, while the theme enforces the airline's identity across every section.
Booking journeys, travel planning hubs, and loyalty pages can be updated by the marketing team on campaign timelines, not development queues.
See the live Air Canada sections under evaluation, captured from the public site.
Booking journeys span routes, flight passes, upgrades, and payment options. Visual editing lets marketers update offers and schedules without a development ticket.
Travel planning hubs carry baggage rules, travel documents, and accessibility content that must stay current. Marketers keep these hubs accurate on their own schedule.
Aeroplan loyalty campaigns launch on marketing timelines. Campaign pages go live the same week they are approved, inside the brand's visual system.
Airline campaigns run on departure dates and customer demand. Page production needs to keep pace.
Marketing timelines, not development queues?
Bring your brand guidelines, campaign calendar, and Drupal platform. We will show you how DXPR lets marketers publish on schedule while the brand stays consistent.