Twist Bioscience: complex science. Clearer product journeys
- Sector
- Location
-
United States
- Platform
-
Drupal · DXPR Builder
The outcome:
less production work
between science and the buyer.
Reduce the work between approved scientific content and a finished campaign page. Product teams can spend more time explaining the application and less time specifying the layout.
6
Product families to bring to market.
Genes, libraries, NGS, oligo pools, synthetic controls and antibody services serve different scientific needs.
4×
Faster technical campaign production.
Product marketers assemble the page while scientific experts concentrate on the claims and evidence.
Illustrative estimate.
80%
Less developer effort on routine pages.
Technical teams spend less time positioning approved copy, product images and campaign links.
Illustrative estimate.
Technical accuracy is only part of a useful product page.
A researcher needs to know whether the product fits the experiment.
Genes, sequencing tools and antibody services address different scientific tasks. Each page needs to connect the application with product detail, evidence and a clear route to the next conversation or order.
That requires scientific review as well as marketing judgement. Adding a developer handoff for every section or image creates another production stage after the difficult content work is done.
Put specializt effort into the science and its explanation.
Keep the scientific review.
Simplify page production.
DXPR gives Drupal editors a visual way to arrange the application, supporting information and next step. A product-page structure can be adapted for another scientific audience without rebuilding its presentation in code.
Subject experts review the claims and evidence in context. Marketing handles the page composition, while technical staff stay focused on the platform and the systems behind it.
Current Twist pages illustrate the scientific content. This story concerns its earlier Drupal implementation.
The hard work belongs in explaining the science. Reusing the page structure makes more room for that expertise.
Publish technical campaigns with fewer handoffs.
Bring a product page and your review requirements. We will show how marketing and technical experts can work with DXPR in Drupal.