SWARCO: seven subsidiary brands. One content platform.
SWARCO's key visual reflects the urban mobility world it equips.
From bike lanes and signals to road markings, one group covers the whole street.
- Sector
- الموضع
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Wattens, Austria
- Platform
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Drupal 9
- Infrastructure
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Self-hosted
The outcome:
seven subsidiary brands.
One content platform.
SWARCO's regional marketing teams publish product pages and company information across seven subsidiary sites in six countries, all governed by the parent brand.
7 brands
Local identity within a wider group.
Subsidiaries have their own web presence under the parent brand.
6 countries
Regional content has room to differ.
Local teams maintain information for their own audiences.
8×
Faster regional campaign launches.
Local marketers move from campaign brief to page through a familiar visual workflow.
Illustrative estimate.
A global brand that needs local speed.
Seven subsidiaries. Six countries. One brand to protect.
SWARCO is a global leader in traffic management and intelligent transport systems, operating through subsidiary brands across Europe. Each subsidiary needed its own web presence with localized product pages and company information.
But every page change went through a central process. Regional teams waited weeks for product updates. Subsidiaries built workaround microsites that fragmented the brand. The group needed a way to give every region publishing independence without losing brand control.
Regional speed. Group-wide brand governance. No fragmentation.
Visual editing.
Brand governance at scale.
SWARCO deployed DXPR Builder across its subsidiary sites on a shared Drupal platform. DXPR Theme enforces the group's visual identity; each subsidiary's editors build pages within brand guardrails.
Regional teams publish product updates, company news, and event pages in their own language, on their own schedule. The parent brand stays consistent across every site.
See how SWARCO's subsidiary brands publish independently while sharing one platform.
Our regional teams used to wait weeks for the central team. Now they publish product pages in their own language, the same week.
Managing a multi-brand, multi-region web presence?
Bring your brand guidelines, regional publishing needs, and Drupal platform. We will show you how DXPR keeps the brand consistent while giving every region speed.