Vicat: Three construction brands. One visual publishing platform.
Vicat employees coordinating operations inside one of the Group's cement plants.
The French manufacturer produces cement, concrete and aggregates worldwide.
- Sector
- Locatie
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L'Isle-d'Abeau, France
- Platform
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Drupal 10
- Infrastructure
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Vicat Cloud (scafops.io)
The outcome:
three construction brands.
One publishing platform.
Vicat's product marketing teams publish across three brand sites without developer involvement. Each brand maintains its own identity while sharing the same governed platform.
3
Brand sites, one publishing platform.
Solutions Vicat, Décoffrage and Chape Vicat each have a home for their product information.
4×
More product content across three brands.
Shared publishing tools help the same team maintain catalogs, guides and product stories.
Illustrative estimate.
8×
Faster turnaround on product updates.
Product teams bring new information into the website through a direct editorial workflow.
Illustrative estimate.
Three product brands that could not publish independently.
Product launches waited on the web team. Three brands amplified the bottleneck.
Vicat, a global construction materials group, markets specialized product lines through three distinct brands: Solutions Vicat (construction solutions), Décoffrage (formwork products), and Chape Vicat (floor screeds). Each brand needs its own web presence with product pages, technical guides, and case studies.
With three brand sites and a small marketing team, every layout change required technical intervention. Product content launched late. Technical documentation fell behind the product roadmap.
Three brands publishing independently. One platform. No developer bottleneck.
Visual editing.
Multi-brand governance.
Vicat deployed DXPR Builder across all three brand sites on a shared Drupal platform. DXPR Theme enforces each brand's visual identity while giving product managers drag-and-drop editing tools.
Product pages, technical guides, and promotional content are published by the people who know the products best. No agency invoices, no developer tickets.
See how three Vicat product brands share one publishing platform.
Our product managers publish technical content the same week it is ready. Three brands, no developer involvement.
Running multiple product brand sites?
Bring your brand guidelines and product publishing needs. We will show you how DXPR governs multiple brands on one platform.