Kwalitaria: two recruitment journeys. Less duplicated work
- Sector
- Locatie
-
Netherlands
- Platform
-
Drupal · DXPR Builder
The outcome:
recruitment pages
without the rebuild.
Keep the message relevant to each applicant while reusing the production skills behind it. More recruitment content can fit into the same team’s week.
2
Recruitment sites, one brand.
Separate franchise and careers websites serve prospective owners and people looking for work.
4×
Faster recruitment page production.
Recruitment teams adapt familiar layouts for new franchise opportunities and employer campaigns.
Illustrative estimate.
2×
Campaign capacity for recruitment.
A repeatable workflow supports more recruitment campaigns across both branded websites.
Illustrative estimate.
An owner and a team member need different reasons to apply.
The brand is the same. The decision is not.
A prospective franchise owner is weighing investment, support and location. A job applicant wants to understand the work, the team and the opportunity nearby. Each needs a page built around that decision.
Separate websites can also create duplicated production work. Building every owner story, location page or employer campaign afresh adds effort before either audience sees the message.
Reuse the production work. Keep the recruitment message specific.
Two distinct sites.
One set of publishing skills.
DXPR gives editors visual control over the content on both Drupal sites. A franchise page can bring the business proposition and enquiry together; a careers page can focus on the role and application.
Saved page structures provide a starting point for the next opportunity. Editors keep Kwalitaria’s identity consistent while changing the details that matter to a particular location or audience.
Franchise pages introduce the owner opportunity; the careers site speaks to future team members.
The next restaurant needs both an owner and a team. The websites can speak to each without doubling the publishing work.
Recruit across several branded websites?
Bring your franchise, careers or location pages. We will show how one editing toolkit can support their different audiences.