Synaptics: 369 pages published without waiting on IT
Semiconductor wafer. Photo: DrHughManning, CC BY-SA 4.0, via Wikimedia Commons.
- Sector
- Locatie
-
San Jose, California
- Platform
-
Drupal
The outcome:
launches ship on
marketing's schedule.
Synaptics' marketing team runs its global semiconductor site on DXPR Builder. Product launches, security content, and campaign pages go live when marketing is ready — not when an IT queue clears.
369
Pages across the technical portfolio.
The original inventory spans product, security-compliance and campaign content.
90%
Fewer developer tickets for content updates.
Product teams handle routine information and presentation changes in the visual editor.
Illustrative estimate.
4×
Faster product-page production.
Editors start from familiar structures for detailed technical information.
Illustrative estimate.
A chip portfolio that never stops launching.
Wireless, DisplayLink, embedded AI. Every line launches constantly.
Synaptics, headquartered in San Jose, California, sells connectivity, display, and embedded-processing silicon into some of the most competitive markets in tech. Each product line brings launches, compliance updates like the EU Cyber Resilience Act, and campaign moments that need pages fast.
But every page change competed for scarce technical attention. Launch calendars slipped while pages waited in queues. Workaround pages built outside the system fragmented the brand story. Marketing needed publishing independence without losing enterprise control.
Launch speed. Brand consistency. No workarounds.
Visual editing.
Enterprise control intact.
Synaptics runs its site on DXPR Builder on Drupal. DXPR Theme enforces the brand's visual identity; marketers build launch and product pages within brand guardrails.
The team publishes homepage campaigns, product stories, and compliance content in its own rhythm — twelve editors across hundreds of pages — while the platform keeps every page on-brand.
See how Synaptics' marketers keep flagship pages current without filing a ticket.
Campaign moments like the Physical AI launch take over the homepage the day marketing decides — hero, message, and call to action, all editable in place.
Flagship product stories such as DisplayLink stay rich and current — immersive visuals, product proof, and resources — maintained by the team that owns the line.
Technology launches like Wi-Fi 7 get dedicated pages with positioning and chipset detail live in step with the announcement, not weeks after it.
Launching into a crowded chip market?
Bring your product calendar, brand guidelines, and Drupal platform. We will show you how DXPR lets marketing ship launch pages on announcement day.