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[Help Center](/hc)/[Documentation](/hc/documentation) /[Learn DXPR Builder](/hc/documentation/learn-dxpr-builder) /[Build pages](/hc/documentation/learn-dxpr-builder/build) /[Write and design with AI](/hc/documentation/learn-dxpr-builder/ai) # Compare writing tones with AI.

Write the same brief in three tones of voice and choose the one that suits your readers

 Learn DXPR BuilderBuild pagesWrite and design with AI

   ## In this guide

 Related guides

- [Text commands](/hc/documentation/learn-dxpr-builder/ai/text-commands)
- [Explore the content tools](/hc/documentation/learn-dxpr-builder/ai/explore-content-tools)
- [Review and keep AI text](/hc/documentation/learn-dxpr-builder/ai/review-and-accept)

Find the voice that suits your readers by writing one brief in three tones. You give the AI the same request three times, with **Professional**, **Educational** and **Approachable** as the tone. Then you compare the three versions side by side and keep the one your audience will respond to. A prospective student reads differently from a parent or a partner organisation.

The video writes one paragraph for an Open Day page in three tones.

  ## Before you start

- AI is switched on, with **Enable page creation assistant** ticked. See [Turn on AI in DXPR Builder](/hc/documentation/learn-dxpr-builder/ai/setup).
- The page is open for editing in DXPR Builder, so the builder toolbar shows.
- You have a short brief: who reads the text and what it must say. Each version uses DXPR credits.

## Set up

1. Click **More** on the builder toolbar and choose **AI settings**. The **AI Settings** dialog opens.
2. Choose **Professional** under **Tone of Voice** and click **Save**.
3. Click **AI Agent** on the builder toolbar and type your brief. Say where the text goes, such as "at the end", for example "Write a short paragraph at the end that explains what Open Day visitors can do".
4. Click **Generate content**.
5. Repeat steps 1 to 4 with **Educational** and then **Approachable**, with the same brief.
6. Compare the 3 paragraphs and pick the one that suits your readers. You delete the other 2 after the comparison, see below.
7. Click **Save** on the builder toolbar.

## What you see

Each request adds a new paragraph at the end of the page, written in the tone you chose. The line at the top of the **AI Agent** panel shows the current tone, for example "Tone: Educational". The tone stays chosen in this browser until you change it, also for the text toolbar's AI commands.

Compare the versions with one reader in mind. **Professional** is clear and businesslike. **Educational** explains. **Approachable** sounds like a friendly conversation.

Keep the version that fits. Point at each of the others to show its control bar, then choose **More** > **Delete**. The video keeps all 3 on the page to compare them. Check every fact in the version you keep, see [Review and keep AI text](/hc/documentation/learn-dxpr-builder/ai/review-and-accept).

Your site sets the list of tones. It also has **Formal**, **Inspirational** and **Persuasive**. Your site administrator can add more, see [AI configuration](/hc/documentation/learn-dxpr-builder/ai/configuration#tone-and-commands).

## If you don't see a different tone

- **The three versions sound the same.** The brief left little room for tone, or **Save** was not clicked in **AI Settings**. Check the tone in the panel's status line before you click **Generate content**.
- **The page turns grey and stops responding after you save a tone.** The gear in the **AI Agent** panel can leave the dialog's grey overlay behind after a generation. Press Ctrl+S (Cmd+S on a Mac) to save the page, then reload it. To avoid the overlay, change the tone with **More** > **AI settings** on the builder toolbar, as in step 1.
- **There is no Tone of Voice list in AI Settings.** Your site has no tones. Ask your site administrator to add terms to the **AI Tone of Voice** vocabulary.
- **The new paragraph replaced your text instead of adding to it.** The brief sounded like a rewrite. Press Ctrl+Z (Cmd+Z on a Mac) and say where the new text goes, for example "at the end".
- **The status line turns into "Hmm...something seems to have gone wrong."** DXPR could not finish the request, for example because the account is out of credits. Click **Retry**, or check **Credits remaining** at `/admin/dxpr_studio/dxpr_builder/ai_settings`.

## What's next?

- [Rewrite text with AI](/hc/documentation/learn-dxpr-builder/ai/text-commands): change the tone of one paragraph from the text toolbar.
- [Explore the AI content tools](/hc/documentation/learn-dxpr-builder/ai/explore-content-tools): the six ways the AI can write for you.
- [Review and keep AI text](/hc/documentation/learn-dxpr-builder/ai/review-and-accept): check and keep the version you choose.