---
url: 'https://dxpr.com/case-studies/appeon'
title: 'Appeon: enterprise software marketing, built by the team that writes it.'
author:
  name: Jurriaan
  url: 'https://dxpr.com/users/jurriaan'
date: '2026-10-06T07:58:06+00:00'
copyright: 'Copyright DXPR. All rights reserved.'
type: case_study
summary: 'The outcome:marketing publishes'
tags:
  - Technology
images:
  - 'https://dxpr.com/sites/default/files/case-studies/appeon-brand-hero.jpg'
  - 'https://dxpr.com/sites/default/files/logos/appeon.svg'
published: true
---
[← All customer stories](/clients)

Appeon

# Appeon: enterprise software marketing, built by the team that writes it.

Appeon's marketing team publishes product pages, technical documentation, and campaign landing pages with DXPR Builder, keeping pace with a rapid release cycle across PowerBuilder, PowerServer, and .NET DataStore.

[Talk to Sales](/contact)

[See how they did it ↓](#story)

 Appeon makes cloud app development simple with PowerBuilder and PowerServer.

Its Elevate events bring the global developer community together.

 Sector[Technology](/taxonomy/term/993)

LocationSybase, California, United States

PlatformDrupal 9

InfrastructureSelf-hosted

 ## The outcome:
marketing publishes
without IT tickets.

Appeon's marketing team builds product pages, event landing pages, and developer resources without waiting for engineering. Two brands, one platform, zero bottleneck.

2

### Brands on one platform.

Appeon and DevMagic share a Drupal publishing foundation.

8×

### Faster release-page turnaround.

Product teams bring release information online through a direct visual publishing workflow.

*Illustrative estimate.*

90%

### Fewer developer requests for content changes.

Editors maintain routine product information without handing each text or layout update to development.

*Illustrative estimate.*

## Enterprise software, startup publishing speed.

Product launches moved fast. The website did not.

Appeon builds enterprise development tools used by thousands of organizations worldwide. Their marketing team needed to publish product pages, release announcements, and event content on tight schedules.

But every layout change required a developer ticket. Product launches waited on the engineering team's availability. Two separate brand sites doubled the coordination overhead.

Ship product pages the day they are ready. No developer dependency.

## Visual editing.
Developer-free publishing.

Appeon deployed DXPR Builder across both brand sites, giving their marketing team full control over page layouts. Product marketers create landing pages, update feature comparisons, and publish release content without touching code.

The engineering team focuses on building products. The marketing team focuses on selling them.

See how Appeon's marketing team publishes across product lines and brands.

- [ 01 · Products ](#app-wf-products)
- [ 02 · DevMagic ](#app-wf-devmagic)
- [ 03 · Resources ](#app-wf-resources)

#### 01 · Products

#### 02 · DevMagic

#### 03 · Resources

"

> Product launches used to wait on engineering. Now marketing ships the landing page the same day the release is ready.

## Need your marketing team to move faster?

Bring your product roadmap and publishing workflow. We will show you how DXPR fits your team.

[Try Live Demo](https://try.dxpr.com)

[Explore DXPR Builder →](/drupal-layout-builder)